Presently
UI/UX · mobile app · gift giving
Presently is an application I designed from my own passion for gift giving and my desire for a more streamlined way to find thoughtful, personal presents. I wanted a space where I could keep track of gift ideas, remember what I had given before, and rely on an algorithm that was not buried in ads but genuinely tailored to the person I was shopping for. It grew out of the frustration of having a dozen tabs open just to find one gift that met my standards for care and meaning. With a hand-drawn meets digital aesthetic that feels warm, personal, and lightly crafted, Presently turns the search for the perfect gift into something intuitive and beautifully easy, helping users celebrate the people they love with confidence and intention.
Logo
The Presently logo is a hand-drawn ribbon shaped into the letter P, created to reflect the thoughtful, personal nature of the app. Its soft, imperfect lines echo the feeling of something chosen with care, like a gesture made by hand rather than by machine. The ribbon form symbolizes the heart behind giving and the little rituals that make gifting meaningful. Together, the mark and the wordmark create an identity that feels warm, human, and lovingly crafted, just like the experience Presently aims to bring to every gift.
Interface / Features
The Presently interface is designed to make gift giving feel intuitive, personal, and reassuring from the very first tap. Each profile grows over time, shaped by past gifts, small details, and the little passions that make every person unique. When users open a friend’s profile, Presently gently prompts them to update any new interests, allowing the system to understand the recipient more deeply. With this information, Presently curates a set of tailored gift suggestions and explains why each one fits, turning recommendations into moments of insight rather than guesswork.
A built-in chat tool offers space to think ideas through, while customizable lists act like personal inspiration boards where users can save and organize their favorite finds. When a decision is made, Presently links to verified external shops so the final purchase feels simple, safe, and stress-free.
Together, these features create an experience that feels thoughtful and human. Presently supports users in celebrating the people they love by making the search for the perfect gift feel clear, meaningful, and genuinely enjoyable.
Branding
Presently incorporates a black and white palette to reinforce its lightly hand-drawn, human-centered aesthetic. Both the interface and branding use simple sketched icons and gentle illustrative line work that bring a warm, personal touch into a digital space, creating an experience that feels thoughtfully crafted rather than overly polished. With the visuals kept intentionally minimal, color only appears through photography, allowing real gifts, real moments, and real people to carry the emotional weight. The result is a brand that feels warm, honest, and lovingly handmade, echoing the heart and intention behind meaningful gift giving.
