Cracked is a collaborative rebrand project that I am currently developing alongside graphic designer, Carlita Bryant (carlitabryant.com), created to reimagine the indie nail polish brand, Cracked, through a louder, more expressive lens. The current branding lacks a clear voice, but its copy hints at a rebellious, artistic edge that deserves to take center stage. Together, Carlita and I are elevating that voice and shaping a brand that feels experimental, bold, future-forward, and deeply inclusive. Our goal is to create packaging and storytelling that resonate with the indie nail polish and nail artist community, celebrating self-expression, color, and the unapologetic energy that makes Cracked so unique.